The Museo Nicolis of Verona, the “Museum that is not a Museum” tells the story of contemporary society
Vintage cars and motorbikes, transport vehicles, musical instruments, cameras, typewriters and original objects. The surprising collections of Museo Nicolis, in Verona, are the marks of a heritage, which has been preserved, improved and handed down, incorporating the most modern conception of the term “heritage”.
Museo Nicolis, near Verona, is one of the most prestigious private museums in Italy and in Europe. Open to various forms of innovation and experimentation, it is the lively promoter of culture and a hub of attraction for the whole territory. Managed using an entrepreneurial logic, the museum is known to be the effective and tangible example of an enterprise- museum.
An “unconventional” cultural institution that promotes knowledge and innovation without losing sight of the objectives of growth and development. Museo Nicolis was one of the first associates of Museimpresa, the Italian Association of Archives and Business Museums estabilished in 2001 by Assolombarda and Confindustria and today it is also a member of the Managing Council.Created by Luciano Nicolis, an entrepreneur from Verona, who has brought together his passion fort technology and mechanics in this very modern steel and glass building (6.000 smq), the museum has been opened to the public since its opening in 2000 and is now one of the most important cultural references on the territory.
It houses 8 collections, whose numbers are incredible: 200 cars, 110 bicycles of the great champions, 100 motorbikes, 500 cameras, 100 musical instruments, 100 typewriters, 100 Formula 1 steering wheels but also small airplanes and original works of human talent. The historical archive and the library are full old documents and finds that will satisfy even the most demanding researches and tell the evolution of society and contemporary man through the history of transports.
Museo Nicolis is a “unicum” in its category and it is considered a symbol of modern enterprise culture.
Its managerial strategy has solid roots in the entrepreneurial culture of the Nicolis family and their shared passion for “collecting” and “recovery”. For over 70 years, in fact, Nicolis has been a market leader in the collection, recycling and processing of recovered paper. Lamacart is the parent company of the group.
Luciano Nicolis’ insight led him to find jewels where others only saw scrap and favoured the recovery and restoration of some extraordinary exhibits, giving back to the world a cultural patrimony which otherwise might have been lost forever Among the most incredible items at Museo Nicolis, particularly relevant are the “Motrice Pia”, the first petrol-driven engine patented by the Veronese Enrico Bernardi in 1882, the mythical Isotta Fraschini of 1929 (of Sunset Boulevard, Tsar Alexander, Rudolph Valentino, Isadora Duncan), the Lancia Astura 1000 Miglia (the only model in the World) that was built for Luigi Villoresi, and many other two- and four-wheels jewel
The talent of its founder is only a part of the success of the Museum; its driving force is, in fact, the entrepreneurial spirit of Silvia Nicolis, the founder’s daughter, whose aim is that of promoting culture and expressing the value of the territory without neglecting her entrepreneurial vocation.
For this reason the management of the structure is assigned to a restricted number of professional and skilled partners. The Museo Nicolis also promotes the dialogue with institutions, enterprises, medias and cinema.
On one side of the exhibition building; Museo Nicolis provides an area for business meeting and all kinds of events with a capacity of 350 persons. This is not only extremely comfortable and equipped with the most sophisticated technologies, but also situated inside an unusual and pleasing building.
The main Conference Hall has a capacity of 140 people. Outside it, there is also a VIP room for 10 persons, designed for smaller meetings. Another multifunctional area with large glass windows overlooking the panoramic terrace, is the ideal location for lunches, receptions, products launches.