AWE Events signs the new edition of “FCA meets FCA”: the multi-brand convention dedicated to the dealers of the Group
AWE Events, an event division of Alessandro Rosso Group, set up the multi-brand dealer convention for FCA Italy (Business Center Italy), which was the result of the one produced at the beginning of 2016, focused on the key concepts of harmony and strength of the team.
This year the key messages of the event were courage, resilience and solidity. To host the 6 brands present – Fiat, Lancia, Abarth, Alfa Romeo, Jeep and Mopar – and the 700 guests between dealers and interiors, a classic and institutional location was chosen: the Auditorium of the Lingotto Congress Center in Turin.
On the stage of the hall was set up a screen of great scenographic impact, 22 meters wide and 6 meters high, overlooking a sliding wall designed for product revealing.
The set up, thanks to the large projection surface and a skilful lighting design, allowed for great flexibility and efficiency in the personalization of the stage space and a flexible alternation of the different communication messages of the brands, while maintaining a strong Group identity.
This year’s protagonist was the Jeep brand, with the suggestive revelation of the New Wrangler and with the presentation of an aggressive market strategy.
“This will be a year of evolution for the Group, with some fixed points including the experience and reliability of our events division” comments Daniele Rosso, Ceo www.arossogroup.com
Alberto Bossi: accounting, production direction
Angela Gilli: head of events and communication, project management
Filippo Marchiorello: art direction
Giuseppe Frazzetta: graphic design http://www.awevents.it/